Why Productizing Your Services Changes the Game Let's be honest, it's not a fair playing field. As a beginner, you're forced to scrape together a living by picking up whatever crumbs that fall off the table. And when times are tough — which they seem to be these days — how long can you survive until the next crumb falls? Early in my copywriting career, I was starving. I had just arrived in New Taipei City with less than $2,000 in my bank. I didn't have a job. I didn't want to teach English...