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Service Productization 101
Your successful service awaits you. Hello. It's Jef van de Graaf here. And I'm excited for you to be joining me on a 7-week masterminiclass on Service Productization. In the coming weeks, I'll be sharing everything I know on how to package, price, and pitch your services so it sells with the ease of lemonade on a hot Sunday. Oh, and how to write the copy you need to do it (because this is a copywriting newsletter after all). So whether you're an aspiring copywriter that's ready to kickstart...
One Price. Less Pain. No Crumbs.
Why Productizing Your Services Changes the Game Let's be honest, it's not a fair playing field. As a beginner, you're forced to scrape together a living by picking up whatever crumbs that fall off the table. And when times are tough โ which they seem to be these days โ how long can you survive until the next crumb falls? Early in my copywriting career, I was starving. I had just arrived in New Taipei City with less than $2,000 in my bank. I didn't have a job. I didn't want to teach English...
This is war ๐ค๐ผ
๐ Mon Jam, Thailand I've spent 10+ years as self-employee. And this lifestyle of mine has convinced me that: ๐ฅ ๐ช๐ต๐ฎ๐ ๐๐ผ๐ ๐ฝ๐๐ ๐ถ๐ป ๐ถ๐ ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐ด๐ฒ๐ ๐ผ๐๐. Don't be fooled, though. The supposed "freedom" and "flexibility" that comes with being your own boss is a brutal fight. At first, it's a battle between you and you. For example, you have absolutely no obligation to: โข obey your alarm, โข wake up early, โข get ready for work, โข and clocked in by 8. The temptation to hit snooze and enjoy the comforts...
Knowing your 'why' shapes the 'what' in your writing.
Conversion Funnelvs Customer Journey Knowing your 'why' shapes the 'what' in your writing. A while back, I worked on a project where the clientโs website copy felt... off. They were targeting profitable ecomm owners, but their messaging sounded like it was meant for Fortune 500 CEOs. It didnโt connect with their audience, and worseโit wasnโt converting sales. When I dug into their process, it became clear: they were throwing around buzzwords and had absolutely no strategy behind their words....
Escape into the great unknown + learn the secrets of copywriting.